THE UNSKIPPABLE SITUATION

The unskippable ad that helps refugeesskip drownings.

Salvamento Marítimo Humanitário wanted more subscribers to support their cause and ensure regular funding.

Since people already subscribe to Spotify (which is much more expensive), we created an ad they would definitely pay to skip—a three-minute-long unskippable ad representing how long it takes, on average, for someone to silently drown.

This way, by subscribing, people donated automatically, creating a win-win situation for Spotify and SMH.