At NOS Alive, Portugal’s biggest music festival, we ran the numbers and turned listening data into an inspiration to connect.
We mapped each of the over 50 music genres in the lineup and crossed Spotify listening data with the festival’s demographics to calculate exactly how many fans of each genre would be attending.
 The outcome?A real-time estimate of friendship potential in the venue based on attendant’s preferences.
 Displayed across 50+ different OOH at the festival, geo-targeted social content and branded media.
A campaign that turned simple data points into a conversation starter for more than 160k festival-goers.