Brief:

OMO

Spread the brand’s message “Dirt is good” to a new target audience - young adults without families yet, (UK).

Insight:

Once people reach adulthood the fear of getting dirty gets in the way of having fun.

Idea: OMOlympics

We joined an ancient rivalry between UK and France and an upcoming event, the 2024 Olympic Games, and created “The OMOlympics” for the Brits to show what they’ve mastered. Here everyday activities became games.