HEINEKEN

MUSICAL FRIENDS POTENCIAL

DIGITAL CAMPAIGN

Fans have more friends. But… How many exactly?
At NOS Alive, Portugal’s biggest music festival, we ran the numbers and turned listening data into an inspiration to connect. We mapped each of the over 50 music genres in the lineup and crossed Spotify listening data with the festival’s demographics to calculate exactly how many fans of each genre would be attending. And the outcome? A real-time estimate of friendship potential in the venue based on attendant’s preferences.

02_Story_Dia 2_Quiz_2-2.png
Dia_3_04_Carrossel_Foto.png
02_Story_Dia 2_Quiz_3-2.png
CAPA_Estática.png
Dia_3_01_Carrossel_Foto.png
01_Story_Dia 1_Quiz_2.png
00_PRE_Post+Sustentabilidade.jpg
01_Story_Dia 1_Quiz_4.png
Dia_3_02_Carrossel_Foto.png
01_Story_Dia 1_Quiz_3.png